Sunday, December 07, 2008

Sunday Science and Technology

Check out the interactive tool : Not In English But Easy to Figure Out!

Interactive customer marketing and customer survey technology is being used by motorcycle manufacturers.

Taking the web survey to the next level BMW has provided not just a Q&R tool but an online user customization where you can make a number of modifications to the machines.

Following the lead of Harley Davidson in the USA where on-line shoppers or browsers can create a compilation and get a better vision of what their favorite combinations of hardware and finishes would look like, BMW has a well designed application that seems to allow more user flexibility in some areas. The HD site provides more hardware options because that is how HD markets their products.

BMW is just beginning to get into this sort of product option marketing and while the hardware choices they are offering are fewer for now they seem to be willing to look outside the box with the finishes.

The big difference here is that HD only offers this with existing products.

BMW is allowing the customer or the market demographic to shape how the product will actually look.

That is IF they go ahead with the product development and put it in the showrooms and customer's hands.

I sure hope they do!

Here's my rendition :


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Blogger Lost Johnny said...

mine was the same, but in red. I've always been partail to Ducatis, but if they wanna give me this beemer, I'm not gonna argue... ;-)

12/08/2008 5:49 a.m.  
Blogger OMMAG said...

As it happens....
I owned one of the first Ducati 750s in the country.

Imported before the company sold any to north American Dealers.

Still have the manual.... unfortunately ... I did not have it long ... about three months of daily wringing the snot out of it...
schmucked the bike hurrying to work one day..... sold to a guy who straightened out the frame did a few mods and went racing on it.

12/09/2008 8:35 p.m.  

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